© Leigh Karsch Design 2019

Canned or Fresh

Art Direction of Seasonal Direct Mail Campaign

Canned or Fresh

For Planned Giving Marketing, I designed and concepted a campaign for a large group of potential planned giving clients. This was a seasonal mailer, designed to be eye-catching and engaging to a large mailing list. The piece demonstrated the company’s sophisticated mailing capabilities and their creative talents, which extend far beyond templated direct mail offerings.

Stuffed with creative ideas, this campaign also included a PURL and a download to a recipe for a Turkey Day favorite.

Skills utilized:

  • Art Direction
  • Copywriting
  • Graphic Design
  • Email Form Design
  • Photo research and editing
  • Print Coordination