© Leigh Karsch Design 2019

PGM

Art Direction of Seasonal Direct Mail Campaign

Wishful Thanking

For their annual direct mail campaign to clients, my client wanted something a bit different to stand out amongst the overload of holiday mail. I designed and concepted a campaign that would thank current clients for their continued support; demonstrate the company’s direct mail capabilities and honor them with a charitable contribution.

The result was colorful, eye catching and well-received!.

Skills utilized:

  • Concepting
  • Copywriting
  • Hand Illustrating
  • Photo research and editing
  • Print Coordination